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 Interest Lists | ^Top |
 Interest Lists organize contacts into strategic distribution groups. These groups form the basis for your email marketing strategy. Choose to bulk import large sets of contacts and assign them to as many Interest Lists as you like or let contacts manage their own subscriptions directly from your Web site. Send or schedule newsletters directly to any number of Interest Lists or use Smart Lists to further segment contacts based on any conceivable demographic criteria. Whether your organizational needs are straight-forward or highly complex, Arrow makes managing and organizing your valuable contacts a snap.Screen Shots: [1] [2] [3] - Contacts can be members of any number of Interest Lists
- Each Interest List can be customized with its own "from" and "reply-to" email address information, custom HTML headers and footers, double-opt-in emails, message disclaimer information and much more.
- Customize subscription messages, HTML headers and footers, and disclaimer text on a per-list basis.
- View detailed reports with stunning full-color graphs outlining the specifics of each Interest List.
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 Smart Lists | ^Top |
 Smart Lists add a new level of marketing capabilities to Arrow by dynamically selecting contacts on the fly. You can target a specific audience by assigning easy to use custom data mining rules. Select contacts based on geographic location, gender, or any combination of Arrow’s 92 customizeable fields. Even target customers who have shown interest or performed specific actions. The possibilities are endless.Screen Shots: [1] - Create a new list on-the-fly from one or more of your existing Interest Lists.
- Specify parameters by using any of the available contact fields.
- Exclude contacts who have opened or viewed previous newsletters from a particular campaign.
- Can be set to exclude contacts who have opened or viewed previous newsletters from a particular campaign.
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 Campaigns | ^Top |
 Now it is possible to plan, manage, automate, and view extensive reports for an entire marketing strategy using Arrow's Campaigns feature. By grouping specific newsletters together, you'll have the ability to leverage Arrow's powerful intelligence features to target subsequent communications based on the results of previous ones. Your organization can now maintain perfect harmony with each of your customer's individual needs.Screen Shots: [1] - Organize your communication into logical groups which add more power to result tracking and to smart list intelligence.
- View charts and graphs of statistics for all sends across a single campaign.
- Use campaigns in conjunction with smart lists and CRM Follow-Ups for more customer contact.
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 Charts & Graphs | ^Top |
 Full-color graphical reports give you everything you need to know about how your marketing is shaping up. Whether you're interested in subscription types and mailing volumes or specific read rates and analytics, Arrow can generate practically any report you need. The culmination of years of research, experience, and customer feedback gives Arrow more reporting metrics and analytics than any application of its kind.Screen Shots: [1] [2] [3] [4] [5] - Campaign statistics with send rate, read rate, click rate, underliverables and more.
- Subscription and unsubscription statistics.
- Top user domains reports.
- Colored graphs and reports for all areas - Sends, campaigns, contacts and more.
- Customize reports by date ranges.
- Easily print all graphs and reports.
- Export report details to downloadable database-ready files.
- NEW Download a snapshot report of statistics for a single broadcast into an easily-readible Excel file.
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 Scheduler | ^Top |
 Put Arrow to work even when you're not around. Use the Scheduler to send newsletters at the optimum time or schedule important campaigns months in advance. You can even send the same message to a Smart List multiple times, each time only to recipients who have not opened or clicked a link from one of the previous attempts. Schedule newsletters to go out on a monthly, weekly or daily basis - any time, day or night.Screen Shots: [1] - Schedule a newsletter to go out any time, day or night.
- Set recurring scheduled delivery for any newsletter.
- Use the schedule feature for sending large batches when your server is least busy.
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 CRM Tools | ^Top |
 Use Arrow's CRM Follow-Ups to keep the attention of new customers and subscribers. Arrow can send a welcome response, follow it up in three days with a specific newsletter email, and then send another in ten days - all automatically. Create as many CRM Follow-Ups as you need and assign them to specific Interest Lists or all Interest Lists. You can even combine with Smart Lists and send the follow-ups to those who didn't interact with any of the previous ones. Robust reporting will keep you informed every step of the way. Let Arrow join your sales force and ensure that potential customers don't lose interest in your message.Screen Shots: [1] [2] - Automate follow-up newsletters based on user subscription date to retain customers.
- Create unlimited CRM Follow-Ups to automatically correspond to new customers at any interval from initial signup date.
- Send immediate welcome responses to customer after initial registration/signup.
- Measure the effectiveness of your CRM Follow-Ups with stunning full-color graphs and detailed statistics.
- Associate CRM Follow-Ups with one or more Campaigns for powerful, automated Customer Retention Management.
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 HTML Composer | ^Top |
 The new Arrow Composer is built on the idea that commercial-grade newsletters should be made easy to build without sacrificing the pinpoint control that advanced users need. Tools like the property builder and color selector let you define each detail of your newsletter for the best presentation possible. The all new Design Center assists all levels of users with layouts and themes that simplify the creative process. Advanced users will love the context-sensitive right-click options and precise table control, as well as the ability to edit the HTML code directly. Whether you are a novice designer or an experienced power user, Arrow has the tools you need to get the job done.Screen Shots: [1] [2] [3] [4] [5] - Incredibly powerful 'WYSIWYG' HTML composer, packed with feature-rich design tools makes creating professional HTML newsletters easier than ever.
- Insert any of over 90 custom fields in emails to personalize them for each recipient.
- Switch between Browser and HTML modes for precise control of HTML code.
- Bundle HTML newsletters with your own plain text-only formatted version for letter-perfect control, or use let Arrow's automatic parsing feature do the work for you.
- Easily control background and text colors with the color palette.
- New Visual Image Browser with image thumbnails and complete folder control makes uploading and managing images and attachments a snap.
- Compose in 24 languages including Spanish, French, Vietnamese, Russian, and Arabic.
- Paste from Word feature automatically converts Word format to usable HTML
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 Newsletter Templates | ^Top |
 Create and save templates for convenient organizing and repurposing of your content. Arrow now has the feature of being able to organize your templates into folders for greater ease of use. In addition, the new Arrow Design Center provides stock templates available for instant editing to inspire your creativity. Or use one of the new layouts to make short work of your own designs.Screen Shots: [1] [2] - Create, and save, organize, and manage HTML templates.
- New Design Center contains pre-designed template samples that can be quickly browsed and previewed, then edited as desired.
- Browse and preview templates before loading.
- Free shared XML templates.
- Choose from several optional layout schemes to jump-start your creativity.
- Improved image handling makes it easier to manage and manipulate pictures, images and graphics.
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 File Uploader | ^Top |
 Upload images directly to Arrow for use in your newsletters. Arrow's new file browser makes it easy to visually organize and find files. Simply browse the Arrow server for uploaded files and choose one to add to your design. There is no need for separate FTP accounts or hassles of any kind.Screen Shots: [1] - Upload images and files directly to Arrow.
- Attach files to outgoing emails.
- Upload, Manage, and Attach files to outgoing emails.
- Full-featured file browser for organizing and finding newsletter images
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 Import | ^Top |
 Use Arrow's powerful Import feature to import large lists of existing contacts into the system. Custom field mapping gives you the flexibility to easily map your existing data to any of Arrow's 92 customizable fields. Arrow's Importing system is meticulously designed to handle thousands of contacts at once. Extensive error checking and user options ensure that your data stays in prefect form, ready to work.Screen Shots: [1] [2] [3] - Import contact information from Outlook and Outlook Express.
- Import contact information from TXT or CSV files.
- Import from Outlook and Outlook Express filters.
- Custom import field mapping.
- Bulk-delete contacts using imported TXT or CSV files.
- Continue import sessions where they left off.
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 Export | ^Top |
 Utilize Arrow's convenient data Exporting feature to export virtually any of Arrow's data. Simply perform a search for the data you need, and then export that data into the file of your choice - CSV, TXT Word or Excel. Use the exported data in other applications or for general reporting purposes.Screen Shots: [1] - Export as downloadable CSV, XLS, Word or Text files.
- Export from contact search results, subscription and unsubscription details and more.
- Specify field delimeters, qualifiers and included fields.
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 Sending Email | ^Top |
 Arrow is the most powerful tool your company or organization can choose for utilizing email as a marketing strategy. It works seamlessly with any Windows server and SMTP service to quickly and efficently send thousands of emails. It supports six different mail objects as well as remote SMTP server configuration so it is flexible for any sized network - from a small non-profit to a Fortune 500 company.Screen Shots: [1] [2] - Works with 6 different mail objects - CDONTS, CDO2000, AspEmail, JMail, aspMail and aspQmail
- Remote SMTP configuration.
- Newsletter saving and scheduled sending.
- Sends both Text and HTML messages in one envelope using Multipart/MIME.
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 Newsletter Archives | ^Top |
 Searchable archives give you a quick look at your sent newsletter stats - number sent, opened, clicked, undeliverable and bounced. Search archives to find the exact results you want to find. Use the graphical reports to view detailed data on each send. Arrow also gives you easy instructions on how to display your archives on a Web site.Screen Shots: [1] [2] [3] [4] - Auto archival with View and Re-send.
- Create a dynamic archive of sent newsletters right on your Web site.
- See who's opened, clicked and unsubscribed from your newsletters.
- Search archives by list, date range, campaign and keyword.
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 Remote User Forms | ^Top |
 Integrate Arrow into one of your most important marketing assets - your Web site - by using its easy, customizeable Web forms. Arrow's Remote Signup forms can be placed on any Web site and don't require any HTML knowledge to implement. Let new contacts subscribe to one or several lists, and collect as much or as little as you require.Screen Shots: [1] [2] [3] - Use the Remote Forms Manager to design Web-based signup forms for your Web site in minutes.
- Choose from up to 92 fields for your remote forms and rename them to your specifications.
- Need forms for eCommerce or other Web pages? Make custom one-off forms with complete HTML code to place on any Web site in minutes.
- Create and save the colors, styles, fonts and appearance of remote forms.
- Contacts can login to change their information and Interest List subscriptions directly, and even retrieve lost passwords using the flexible Dynamic Remote Forms option.
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 User Management (Private Label Version Only) | ^Top |
 Arrow Enterprise ISP is solution for administrators to create and maintain completely separate user accounts, each with the full capabilities of Arrow Enterprise. The Enterprise ISP version of Arrow is designed for large organizations with separate divisions or for service providers wanting to provide powerful tools for their customers.Screen Shots: [1] [2] - Manage multiple accounts, each with multiple lists.
- Search for user accounts.
- Track user usage by month
- NEW Add report-viewing accounts with limited capabilities for users who need to view results but are not allowed to send emails.
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 Server & Database Features | ^Top |
 - Runs on a combination of MS SQL 2000 and 2005 servers.
- Over 100 Enterprise-Class T-SQL stored procedures and functions make Arrow the most robust application of its kind.
- Service is spread across several powerful Windows 2003 servers with the latest updates and patches for stability and security.
- Note: At this time, Arrow does not support Mac OS or any browser other than Microsoft Internet Explorer.
- Please see our Support Page for detailed server requirements.
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 Arrow Agent | ^Top |
 Arrow Agent is a powerful companion of Arrow that handles features such as scheduling and bounce removal. Separate Windows services ensure maximum performance on any server. Arrow Agent is distributed with Arrow Enterprise and Arrow Enterprise ISP.- Arrow Agent Runs as two separate Windows Services (bounce remover and scheduler) for maximum efficiency and process control.
- Use the Scheduler for precise email broadcast scheduling and recurrance.
- Arrow Agent Scheduler runs efficiently in its own process space to efficiently broadcasts huge volumes of email for all users across the enterprise environment.
- Arrow Agent Bounce Remover Service removes bounced emails after a user-configurable bounce threshold is exceeded.
- Remove email-based unsubscribe requests automatically.
- Monitor scheduled send and bounce removal activity.
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 Other Features | ^Top |
 - Complete context-sensitive help.
- Manage your own account settings/preferences.
- Free support and upgrades for duration of subscription
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